Day Traders Diary


The major averages fell sharply once again after new data showed retail sales declined more than expected in November, raising fears that the Federal Reserve's relentless interest rate hikes are tipping the economy into a recession.

The Dow Jones Industrial Average fell 764.13 points, or 2.25%, to 33,202.22 — in its worst day since September as hopes for a year-end rally diminished. The S&P 500 dropped 2.49% to 3,895.75, bringing its decline for December to about 4.5%. The Nasdaq Composite tumbled 3.23% to 10,810.53 as the battered tech-heavy index stretched its 2022 losses to nearly 31%.

The sell-off was broad-based with only 14 stocks in the S&P 500 trading in positive territory. Mega-cap tech stocks declined, with shares of Apple and Alphabet down more than 4%, while Amazon

 and Microsoft were lower by more than 3%. Shares of Netflix fell 8.6% following a Digiday report that said the streaming firm is offering to return money to advertisers after missing viewership targets.

The disappointing retail sales report suggested inflation is taking a toll on consumers. Retail sales fell 0.6% in November, according to the Commerce Department. That was a bigger loss than the Dow Jones estimate of a 0.3% decline.

The selling began Wednesday in the wake of the Fed's latest boost in its overnight borrowing rate. The central bank also said it will continue hiking rates through 2023 and projected its fed funds rate to peak at a higher-than-expected 5.1%. With Wednesday's half a percentage point hike, the targeted range for rates is currently 4.25% to 4.5%, the highest in 15 years.

"The equity market's reaction is now factoring in a recession, and rejecting the possibility of the 'soft/softish' landing mentioned recently by Powell at the [Brookings Institution]," Quincy Krosby, chief global strategist at LPL Financial, wrote Thursday.

"The tug-of-war between the Fed and the markets is squarely on the market's side: the slowdown is not 'transitory,' and the Fed will be forced to act before 2024," Krosby added.

The Dow closed below 34,000 on Wednesday and then the selling intensified on Thursday following the poor retail sales data. Treasury yields continued to defy the Fed and fall on fears the central bank is going too far. The 10-year yield fell below 3.5%.Bank shares also declined as fears of a recession increased. JPMorgan Chase

 lost about 2.5%. Concerns about demand for Tesla's vehicles and CEO Elon Musk's divided attention are causing even some bullish analysts to dial back expectations, including at RBC Capital Markets.

Analyst Joseph Spak slashed his price target on the stock to $225 per share, down from $325. Spak said in a note to clients that fourth quarter margins could decline. He did maintain his outperform rating on the stock.

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